Public Relations Manager/ Junior PR manager

Date Posted:Wed, 17th Jun 2026

Sherpa Communications is seeking an experienced PR professional in Dubai to manage multiple B2B client accounts across the UAE and MENA, delivering strategic campaigns, media coverage, and high-quality content in a fast-paced agency environment.

Location: Dubai, UAE (full-time, on-site)

Company Overview:

Sherpa Communications, a B2B-focused PR consultancy, continues to grow and evolve. The company is seeking an experienced Senior Public Relations Manager to join our dynamic team in Dubai. This role requires a confident specialist capable of delivering results from day one.

About the role:

Sherpa team is looking for an experienced PR professional (Account Manager/Junior Account Manager) to manage a portfolio of B2B clients across the UAE and wider MENA region, delivering strategic counsel, strong media relations, and high-quality content.

Key responsibilities:

Lead and manage multiple accounts, delivering against agreed KPIs
Plan and execute complex PR campaigns aligned with client business priorities (UAE & region)
Consistent delivery of tier 1 organic coverage with the top media (TV, radio, magazines, newspapers - UAE and region)
Copywriting of high-quality content (press releases, pitches, bylines, expert comments, case studies)
Lead, guide, and coordinate a project team; ensure quality, on-time delivery under tight deadlines
Conduct industry research/monitoring; present insights and results (Word/PowerPoint/Excel)
Manage vendors/third parties
Manage marketing and advertising campaigns as required
Plan and manage social/influencer activity as required

Requirements

Able to manage 4–6 accounts or more (multinational or regional), coordinate team workflow, and meet monthly KPIs
PR agency experience (a must, ideally in the UAE)
Solid B2B track record and understanding of agency processes; able to deliver from day one
3+ years delivering PR campaigns in the UAE/KSA/region
With established media contacts across the GCC/MENA; proven tier-1 organic coverage results
With strong copywriting skills (English; Arabic is a plus)
Confident with social media/digital tools; able to effectively manage social media accounts and advise on digital marketing tactics
Proficient in Microsoft Word, PowerPoint, Outlook, Excel; confident user of CRM/project-management tools
Strong market knowledge (2–3+ years working in the UAE/region)
Arabic proficiency — reading, writing and speaking is an advantage

Expectations:

Able to manage 4-6 accounts, with at least 70% being multinational clients running complex campaigns
With solid experience, able to deliver from day one
KPI-driven approach; solution-oriented mindset with no room for excuses
Able to deliver quality results independently and by driving team’s performance
With switched-on attitude, proactive, full of ideas and eager to execute them
Willing to proactively step in and support, go the extra mile
Resilient and solutions-focused, staying composed and proactive when facing pressure
Work well under pressure, managing multiple priorities across different accounts with agility
Team player with “let’s do it” mentality; positive no drama attitude
With strong business consulting and advisory skills, ensuring campaigns align with clients’ business objectives
Capable of leading a team, assigning tasks, and overseeing timely execution to ensure overall team performance
Able to conduct reviews, provide constructive feedback, and improve unit performance