Member News

For many people, the decision to renovate comes with added pressure around where to stay, what to do with furniture, and how to keep the project moving properly once work begins. That practical reality is often what prevents projects going ahead or makes homeowners feel they have taken on too much once they’ve started.

Stay Store Support was created to address exactly that.

The initiative brings together leading local partners including Rove Hotels and Easytruck to support eligible homeowners through the renovation period. Eligible homeowners who appoint Contractors Direct’s pre-vetted contractors, and engage Project People for project management, can access free accommodation at Rove Hotels, and free storage through Easytruck’s secure, temperature controlled facilities throughout the duration of their project. Financial support through Mortgage Finder is also available for eligible customers.

Rather than focusing only on the construction phase, the initiative looks at the wider experience of renovation and the day to day pressures that come with it. It is designed to make the process feel more manageable, more connected, and less disruptive for those trying to improve their property without turning their lives upside down.

The initiative also reflects something important about the Dubai business community. Strong partnerships matter, especially when they practically solve real customer problems. Renovation is rarely a single service journey. It often touches hospitality, logistics, storage, planning, contractor management, and the trust between all parties. Stay Store Support brings those requirements together in one coordinated solution.

David Cook, CEO of Contractors Direct, said: “We wanted to address the part of renovation people do not talk about enough. For many homeowners, the stress starts before the work begins, because they are already weighing up how disruptive this will be to daily life. We already make sure our clients are matched with the most suitable contractors for their specific project, and with Project People we help keep projects on track from start to handover. Working with trusted local partners like Rove Hotels and Easytruck means we can support homeowners even further, while also backing businesses in Dubai to solve real problems together.”

At a time when many homeowners still want to improve their properties but are approaching projects more carefully, Stay Store Support offers a clearer and more supportive route forward. It also shows how local businesses in Dubai can continue to stand together, collaborate meaningfully, and create solutions that genuinely help people.

For more information about Stay Store Support, contact Contractors Direct: https://contractors.direct/