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Sprint enables manufacturers and suppliers to print RFID-embedded labels directly on site, reducing production times from hours to seconds. Checkpoint approached Sherbert Lemon to help create a distinct visual identity for Sprint, one that would stand apart within the Apparel Labelling Solutions portfolio while remaining consistent with the parent brand.

Working collaboratively with the Checkpoint marketing and design teams, our objective was to develop a brand that communicated speed, efficiency, and clarity across both digital and print platforms.

Our work included:

• Branding and logo design: a clean, modern mark that reflects precision and motion
• Visual language: a colour palette and typographic system that complement the Checkpoint master brand while giving Sprint its own personality
• Marketing collateral: brochures, sales materials, and event graphics designed to present Sprint’s benefits in a clear and accessible way

The result is a distinctive and confident new identity that helps Checkpoint’s global teams communicate Sprint’s purpose and value effectively. The brand launched successfully across multiple international markets and now plays an important role within Checkpoint’s growing product family.

You can view the full project here

If your organisation is looking to develop a sub-brand, refresh an existing identity, or create new marketing collateral, Sherbert Lemon’s UK and UAE teams can help. We specialise in defining, designing, and delivering brands that connect with global audiences.

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Strategic Design for Global Brands