Introducing It’s Data Habibi, A New Data and AI Podcast by HEMOdata
Date Posted:Tue, 28th Oct 2025
HEMOdata is proud to launch It’s Data, Habibi, a one-of-its-kind podcast unpacking how data, AI, and governance are shaping the next wave of innovation across the Middle East.

As businesses accelerate toward AI-driven operations, one question matters more than ever: how ready is your data ecosystem? This series dives into the frameworks, strategies, and real-world use cases that help organizations move from data collection to data confidence, combining global best practices with the realities of fast-evolving markets, globally.
In the debut episode, “Not Another Birthday Email!”, Lisa Brightwell (Bright Insights Consulting) and David Egerton (McGettigan’s Group) join HEMOdata's co-founder Dustyn Smith to unpack what “lazy loyalty” reveals about how data is used, or not being used, in businesses today. The discussion bridges marketing, CX, and governance, showing that sustainable growth starts with meaningful, well-managed data.
Future episodes will explore topics such as agentic AI, data governance frameworks, AI readiness, and the evolving role of product and data teams in building a connected ecosystem.
At HEMOdata, we help businesses make smarter decisions and foster sustainable growth in the AI era by unlocking the full potential of their data . This podcast extends that mission: sparking honest conversations about what it takes to build a smarter, more responsible data ecosystem.
Available now on YouTube and Spotify. Follow our LinkedIn page for more data drops.
Click here to watch the first episode.