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Led by TishTash Group CEO, Natasha Hatherall-Shawe, the session covers market insights and opportunity gaps, consumer behaviour and buying motivations, preferred sales and digital channels, and direct-to-consumer access. You’ll gain a strategic go-to-market roadmap, including PR, influencer, and social strategies, alongside essential operational considerations such as legal requirements, licensing, logistics, distribution partners and budgeting. This insight will also ensure you’re culturally ready with guidance on localisation, branding, communication tone, and the key do’s and don’ts that make the difference between entering and thriving in the region.

The session is designed to equip you with a solid understanding of the UAE market landscape, including a snapshot of the competitive environment and clear insight into local consumer buying habits. You will leave with strategic confidence through a defined go-to-market strategy, an executional roadmap outlining launch priorities, and marketing and communications direction covering PR, influencer, social and digital opportunities. We also provide essential resource and budget guidance, including topline costings, team structure recommendations, and a framework for KPIs and ROI measurement. Finally, you’ll gain clarity on the best next steps, ensuring you move forward with confidence and a clear plan of action.

For more information contact: [email protected]