BCCD Green

This initiative aligns with Lush’s global mission of sustainability and its commitment to leaving the world "lusher than we found it." Through the Lush Forest, Lush UAE directly supports the One Billion Trees global initiative, which aims to plant and nurture trees worldwide to combat climate change, restore habitats, and enhance biodiversity.

By planting 1,000 native trees, like the Grey Mangrove, the Lush Forest initiative seeks to rehabilitate degraded landscapes and combat desertification while also helping to sequester carbon and contribute to the UAE’s ambitious sustainability goals. These trees, which are well-adapted to the arid environment of the UAE, will play a critical role in supporting local biodiversity, providing shelter for wildlife, and replenishing the natural ecosystem.

"Lush has always been about more than just making products—we’re about making a difference. Our partnership with EMEG and planting 1,000 trees is just the beginning of our ongoing commitment to regional regeneration. By creating the Lush Forest, we’re taking active steps to restore nature and support the UAE’s ecological goals," said Miche Whitehouse, Regional Brand & Digital Manager, Lush Middle East.

Lush UAE encourages other organisations and individuals to join forces in contributing to the region’s ecological goals. The Lush Forest initiative is only the beginning of Lush’s broader vision for environmental stewardship in the Middle East.

"Planting 1,000 trees is a great start, but our goal is to continue expanding the Lush Forest and inspire other companies to follow suit. This is about leaving a positive legacy for future generations and making a tangible impact on the environment," added Whitehouse.

About Lush

Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. 

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it.

Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open-source technologies and we support and elevate communities who feel the same.

Today, Lush operates in 52 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. Lush is available in the following MENA countries: UAE, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar and Lebanon.