Meet Manal Abu Alula E2G FOOD’s Saudi Arabia Ambassador

Date Posted:Tue, 3rd Jun 2025

Meet Manal Abu Alula E2G FOOD’s Saudi Arabia Ambassador

E2G FOOD (Eat-2-Grow) builds nutrition systems to fight global hunger through scalable, transparent and localised solutions. They collaborate with partners to build a healthier and more resilient world. E2G’s food bars feed today, their spirulina farms fuel tomorrow and their free platform tracks and traces donations in real-time. Everything they do runs on collaboration, impact and transparency.

 

Manal Abu Al-Ela, is the Saudi Arabia Ambassador and is making localised connections to build a better future for local communities. A leader, coach, and changemaker, Manal is shaping a new era of women's empowerment under Vision 2030. As Deputy Director of IWKBF and Managing Editor of SME News Dubai, Manal’s leadership across media, sports, and wellness makes her a beacon for transformative, community-driven progress.

How can you get involved in E2G’s work in Saudi? 

  • Individuals - Download Track Your Impact, a free app that tracks your donation from the factory into the hands of those in need through live email updates. Donate nutrient-rich FOOD made with dates, oats, nuts and spirulina, to communities of your choice for just 7.50 Saudi Riyal ($2).
  • Food charities or distribution networks - Get in contact with Manal, you could be the next charity that receives the donated FOOD bars that enrich lives.
  • Hospitality industry - Display a personalised QR code that is linked to the app and encourage donations to support the selected local charity partner. E2G will provide a timely impact report on the number of downloads and donations made through your unique QR code. Your guests can make the greatest impact. 
  • Corporate companies - Interested in making a difference nutritiously and being able to Track Your Impact? Pledge your support of FOOD bars today and see your impact in real time.

Read more about E2G FOOD’s work here: https://www.e2gfood.com/  

To learn more about Manal’s incredible journey read here: https://smenews.eu/manal-abu-al-ela-heroine-of-vision-2030/ 

To learn more please contact both: 

Manal Abu Alula, E2G’s Saudi Arabia Ambassador, [email protected]  

Bertie Turner, Head of Strategy and Communications, [email protected]