Member News

The announcement of the reinstatement of the Dubai Municipality Tax from 1st January 2025 has left many a sip enthusiast concerned, but there’s good news: MMI has your back!

Dubai’s leading alcohol retailer and lifestyle brand has fully absorbed the tax on over 200 of its most-loved premium beer, wine, champagne, and spirits brands. From iconic names like Heineken, Moët & Chandon, and Absolut to crowd favourites like Minuty, your go-to drinks remain at the same unbeatable prices in-store and on mmihomedelivery.ae. 

Furthermore, throughout January, MMI is enjoying a sustainability-focused month with exciting initiatives like an in-store cork collection offering extra savings; eco-chic cocktail recipes from planet-positive brands; beach cleanups; and mangrove tree planting sessions - all designed to inspire greener choices.

Tyrone Reid, Group CEO of MMI & Emirates Leisure Retail, said, “Even with the reinstatement of the Dubai Municipality tax, our mission remains unchanged: to bring more to life for Dubai’s residents and tourists. That’s why we’ve committed to maintaining our current, competitive prices on over 200 customer-loved items,” he concluded. 

In addition, MMI will continue offering free, on-the-spot alcohol licenses for all residents and tourists over the age of 21 - available both in-store and online via licensedxb.com. Customers who choose MMI as their preferred vendor will also enjoy 25% off their first purchase on mmihomedelivery.ae using code WELCOME25.

Start the year with exceptional value, world-class brands and sustainable sipping - visit your nearest MMI store or shop online today!

Follow @mmidubai for updates and discover a world of exciting cocktail recipes, wine recommendations and lots of fun and educative content