Unlocking the Power of Thought Leadership: Sharing Expertise for Business Success

Date Posted:Wed, 20th Sep 2023

Unlocking the Power of Thought Leadership: Sharing Expertise for Business Success

If you have years of experience serving a specific audience with a specific problem and not sharing what you know, your business is working harder than it needs to.

 

See, the number of touchpoints a sale requires can vary between 2 - 50 depending on the purchase value and whether the lead is warm or cold. Studies show an average of 8 touchpoints are needed.

Here’s an example of what this might look like…

✱ meet someone at an event
✱ connecting on LinkedIn 🤓
✱ checking out your homepage 🤓
✱ read a blog post on a topic of interest 🤓
✱ seeing your LinkedIn posts 🤓
✱ meeting for a coffee
✱ see post about you by someone else 🤓
✱ spending more time on your website 🤓

6 out of the 8 touchpoints above are opportunities for you to geek out and share your knowledge online (hence geek emojis). Honestly, this list could be a lot bigger!

You want to have discovery/strategy/intro (basically sales calls) with people who both understands exactly what you do and the value you bring.

Share insights, opinions and  demonstrate your experience. If you’re not doing this and your website looks like it was quickly put together over a weekend with some Wordpress template, your online sales presence is not effective.

Starting and launching a business is becoming increasingly accessible, but it's also becoming more competitive and costly to advertise – time to leverage your experience through thought leadership.

Written by Neil Sheth, founder of Writefully