Does the BBG work? What’s the ROI?

Date Posted:Thu, 7th Sep 2023

Read below to hear from one of our members who can attribute over AED 2.3 million in revenue from under three years of *active* membership!

A question the BBG is often asked is - does the British Business Group Dubai and Northern Emirates (BBG) work?

The short answer is …yes but you have to put the work in! We often equate it to a gym membership - you have to go with some consistent effort to see results.

An example of a member that makes the BBG work and has incredible ROI from her Business membership is Lucy Bradley - Founder of Plug Operation Design - a communucation, marketing and design agency.

Lucy can attribute over *AED 2.3million* in revenue directly linked back to BBG events and networking in under three years of being a member! (A BBG Membership is AED 2700 plus VAT per year plus initial joining fee)

We also hosted Lucy as a presenter for a workshop last week on 'How to stand out in a saturated market' and from 64 attendees, lucy has secured 18 meetings taking place in under two weeks, three instant clients and more in the pipeline with over 170 new LinkedIn contacts from the surrounding social media.

We met with Lucy at her office in Barsha Heights and she shared her ‘secret’....

"It's in the follow up!! I am constantly amazed at how few sales people and business owners follow up their leads and new contacts. It also surprises me how little time and effort is spent in building the relationship, thanking clients for their business and it saddens me how so many rely on WhatsApp and emails when picking up the phone is so much more impactful. Working with the BBG has been incredibly beneficial to my business and in building my network and client portfolio" said Lucy