BBG General Manager Katy Holmes on AI and ‘content-catfishing’ for AGBI - Arabian Gulf Business Insights

Date Posted:Thu, 17th Aug 2023

BBG General Manager Katy Holmes on AI and ‘content-catfishing’ for AGBI - Arabian Gulf Business Insights

The corporate catfisher uses AI to impress online in a way that cannot be supported in reality.

 


Reuters/Steve Marcus
Companies that over-leverage AI to impress customers could come a cropper

The arrival of artificial intelligence and its integration into businesses has been nothing short of revolutionary. From automating routine tasks to generating well-written content, AI has proven its value-add and ability to save time. 

Algorithms can analyse data, predict trends and streamline decision-making, leading to more efficient outcomes. AI increases productivity, with an average 14 percent boost in issues resolved per hour, according to the National Bureau of Economic Research. 

Answering simple task-related questions using ChatGPT is slowly taking over search platforms like Google. And AI chatbots and virtual assistants provide instant and personalised customer support, which has improved user experiences.

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