Royal Caribbean Group and Sandals Resorts Announce Landmark Partnership

Date Posted:Wed, 7th Oct 2026

A new partnership brings together two leaders in vacation experiences, expanding opportunities across the all-inclusive resort sector.

Royal Caribbean Group and Sandals Resorts have announced a landmark agreement to form a partnership in the all-inclusive resort space, supported by a 50% investment from Royal Caribbean Group. The partnership is designed to advance the growth of Sandals Resorts and Beaches Resorts while broadening Royal Caribbean Group’s growing vacation portfolio.

The move represents another significant step in Royal Caribbean Group’s evolution beyond traditional cruising. The company has increasingly positioned itself as a broader vacation company, combining its cruise brands with an expanding collection of destination and land-based experiences.

Expanding Vacation Experience

Royal Caribbean Group has built its reputation around distinctive vacation experiences through Royal Caribbean, Celebrity Cruises and Silversea, serving travelers across contemporary, premium and luxury segments. Its strategy has continued to expand beyond the ship, with investments in private destinations and new vacation experiences around the world.

The partnership with Sandals Resorts extends that strategy into the all-inclusive resort sector. Sandals and Beaches bring established resort experiences to the partnership, while Royal Caribbean Group brings its scale and experience in building global vacation brands.

Together, the agreement creates an opportunity to accelerate the growth of the Sandals and Beaches brands while adding another dimension to Royal Caribbean Group’s vacation portfolio.

From Cruises to a Broader World of Vacations

The announcement also reflects Royal Caribbean Group’s longer-term ambition of “turning the vacation of a lifetime into a lifetime of vacations.”

Alongside its expanding fleet, the Group has been investing in a wider ecosystem of vacation experiences. Its land-based portfolio has been growing through new private destinations and beach clubs, while Celebrity Cruises is also expanding into river cruising.

The Sandals Resorts partnership is another important development in that journey, giving the Group exposure to a well-established all-inclusive resort platform and creating further opportunities for growth within the global vacation industry.

For travelers and the wider travel trade, it signals an exciting new chapter as two recognized names in vacations come together with a shared focus on delivering memorable holiday experiences.