Moya True Tide: A Homegrown UAE Brand Built on People, Planet and Purpose

Date Posted:Wed, 20th May 2026

Four years ago, Moya was born in Dubai with a simple but bold idea, to create a hydration brand that looked beautiful, performed brilliantly, and actually gave something back. No outside funding. No borrowed playbook. Just a genuine belief that the UAE deserved a brand it could call its own. Today, Moya is stocked at Spinneys, Carrefour, and most major retail and outdoor stores across the country, and that growth has been entirely organic, built on people finding the bottles, loving them, and telling someone else.

Rooted right here

What drives us isn't the retail footprint. It's the community we've built around it. Sustainability, for Moya, starts right here at home. We regularly organise beach and desert clean-ups across the UAE with our friends at Yas Marina, Sea World Search and Rescue, The Captains Club and Sand Sherpa — because looking after this country's natural environment isn't optional, it's a responsibility. Every bottle sold contributes to that effort, and every person who carries a Moya bottle is making a quiet choice to be part of something better than single-use plastic.

"A bottle that lasts a lifetime shouldn't end up in landfill."

Introducing True Tide

Our newest collection, True Tide, is the most thoughtfully designed bottle we've made. Available in 16oz, 24oz and 32oz, it features a two-in-one lid with a built-in stainless steel straw, so you can sip or drink your way, without switching lids. Superior cold retention keeps drinks cold longer than standard double-wall bottles, and every size comes in four carefully chosen colours. BPA-free, food-grade recycled stainless steel throughout. Packaged plastic-free.

A warranty that actually means something

True Tide is backed by Moya's lifetime warranty, and we mean that literally. If anything stops working as it should, reach out and we'll have a replacement with you within 48 hours, no questions asked. For bottles with visible damage, our new trade-in programme lets you send it back for recycling and get a brand new one at 60% off. Because sustainability isn't just about what goes into the bottle, it's about what happens to it at the end of its life.

Find Moya, or talk to us

True Tide is available now at lovemoya.com and across major retail stores throughout the UAE, with free delivery on UAE orders over AED 75.

If you're interested in stocking Moya, exploring distribution opportunities, or simply want to know where to find us near you, we'd love to hear from you. Reach out to the team at [email protected] or visit www.ehdxb.com.