Misplaced Beliefs and Perceptions: Brands' Challenges in Serving the Stigmatized Markets

Date Posted:Mon, 13th May 2024

Misplaced Beliefs and Perceptions: Brands' Challenges in Serving the Stigmatized Markets

We are thrilled to invite you to an exclusive masterclass featuring Dr. Aliakbar Jafari, Associate Professor of Marketing at the University of Strathclyde Business School in Glasgow. Dr. Ali will be sharing insights from his recent research paper, 'Misplaced beliefs and perceptions: brands’ challenges in serving stigmatized markets,' published in the Journal of Business Research.

 

This masterclass promises to delve into the complexities surrounding certain products and the backlash they sometimes face in various markets. It offers a unique opportunity to gain valuable insights that can benefit both industry practitioners and policymakers.

Date: Monday, 20th May

Time: 7pm-9pm

Location: Dubai Knowledge Park, Block 2A, G26

Register: https://www.eventbrite.co.uk/e/888288052477?aff=oddtdtcreator