How to Stay Visible When Everyone’s Talking: A Q4 Playbook for Brands | By Anastasiya Golovatenko, PR Director, Sherpa Communications
Mon, 17th Nov 2025
How to Stay Visible When Everyone’s Talking: A Q4 Playbook for Brands | By Anastasiya Golovatenko, PR Director, Sherpa Communications

Too often, communications gets squeezed into the margins of quarterly planning. It’s seen as a supporting function rather than a strategic lever. But in a market like the UAE, where people spend most of their waking hours online, visibili...

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Sailing Beyond One Percent: Unlocking GCC Outbound Cruise Growth | by Mohamed Saeed, Managing Director of Royal Caribbean Arabia
Mon, 10th Nov 2025
Sailing Beyond One Percent: Unlocking GCC Outbound Cruise Growth | by Mohamed Saeed, Managing Director of Royal Caribbean Arabia

When we gathered aboard the QE2 in Dubai for the Connections Cruise Arabia Leadership Summit, one number echoed throughout the room: less than one percent. That’s the current penetration of cruise travel within the GCC’s outbound leisur...

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Build from the Brand Up: Why Every Business Decision Starts with Your Brand | By Gareth Martindale, Founder of Sherbert Lemon UK & UAE
Mon, 10th Nov 2025
Build from the Brand Up: Why Every Business Decision Starts with Your Brand | By Gareth Martindale, Founder of Sherbert Lemon UK & UAE

I’m Gareth Martindale, Founder of Sherbert Lemon UK & UAE, a creative design agency built on the belief that great businesses grow when creativity meets strategy. With over 20 years of experience helping organisations across the UK and UA...

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Why Choose a UK Boarding School? The Benefits for Families in the UAE - and Why Expert Guidance Matters | By Sara Sparling, Director at Anderson Education
Thu, 30th Oct 2025
Why Choose a UK Boarding School? The Benefits for Families in the UAE - and Why Expert Guidance Matters | By Sara Sparling, Director at Anderson Education

For families living in Dubai and across the UAE, choosing the right school is one of the most important decisions they will ever make. Education is not only an investment in a child’s future, but also in their confidence, independence, an...

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Facility Management: The Hidden Engine of Retail Success | By Graham Easton, Managing Director, ENGIE Solutions IFM GCC
Tue, 28th Oct 2025
Facility Management: The Hidden Engine of Retail Success | By Graham Easton, Managing Director, ENGIE Solutions IFM GCC

“Integrating smart building solutions into retail facilities represents more than a technological upgrade—it’s a paradigm shift in how retail spaces are managed and experienced. In a region where many retail chains operate across mult...

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Understanding Finance: It’s About an Organisation’s Journey | By Abdul Malik, Founder of The Corporate Catalyst
Fri, 24th Oct 2025
Understanding Finance: It’s About an Organisation’s Journey | By Abdul Malik, Founder of The Corporate Catalyst

When I look back at more than three decades of managing finances and businesses across multinational corporations and family-owned enterprises in the UAE, one lesson stands out clearly: finance is not about numbers - it’s about the story ...

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When the Cloud Goes Dark: Reflections on the AWS Outage and the Future of Digital Resilience | By James Eaton, Head of Agency at Four4 Creatives
Tue, 21st Oct 2025
When the Cloud Goes Dark: Reflections on the AWS Outage and the Future of Digital Resilience | By James Eaton, Head of Agency at Four4 Creatives

When Amazon Web Services went down on Monday 20th October, I, like millions of others felt it instantly. My Asana boards wouldn’t load, Canva crashed mid-design, and Alexa simply refused to respond. Within minutes, conversations across of...

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AI Upskilling, A Defining Moment for the MENA Region | By Rahul Sonthalia, Commercial Director at Kaplan Middle East & North Africa
Mon, 20th Oct 2025
AI Upskilling, A Defining Moment for the MENA Region | By Rahul Sonthalia, Commercial Director at Kaplan Middle East & North Africa

Artificial intelligence (AI) has moved far beyond research labs. Today, it is actively reshaping economies, industries, and societies around the world. For the Middle East and North Africa (MENA), AI is both a tremendous opportunity and a p...

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Choosing the Right Contractor: What Every Business Should Know | By David Scott Leitch, Head of Sales and Business Development at Contractors Direct
Thu, 9th Oct 2025
Choosing the Right Contractor: What Every Business Should Know | By David Scott Leitch, Head of Sales and Business Development at Contractors Direct

"Choosing the right partner for your commercial renovation project is the cheat code to a stress free experience. But how do you choose? They all say they can do the work, but how do you know? Check out the comprehensive checklist of questi...

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Midlife Transitions and Marriage: How Menopause Can Influence Relationship Dynamics | By Nama Zarroug, Director at Astraea Linskills
Thu, 9th Oct 2025
Midlife Transitions and Marriage: How Menopause Can Influence Relationship Dynamics | By Nama Zarroug, Director at Astraea Linskills

Menopause, a natural biological process marking the end of a woman’s reproductive years, typically occurs between the ages of 45 and 55. While often discussed in terms of health and well-being, its impact on relationships, and particularl...

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