Guest Articles

Digital marketing success rarely comes overnight. To drive long-term success, you need to build a strategy that meets your goals and really engages your ideal audience. 

What is digital marketing? 

Digital marketing refers to any online strategy or channel which is used to promote products, services or a brand. It can vary widely, from content marketing, email campaigns, social media, paid advertising and more. 

Here are some of the most common elements of digital marketing

• Websites
• Social media
• Email marketing tools
• Search engine optimisation (SEO)
• Pay-per-click advertising (PPC)

How to target your audience effectively 

We have many clients come to us asking for help with audience targeting. One of the first things we need to establish is your customer's buying journey. This can help you determine whether your customers are ready to make a purchase. 

You need to nurture your customers through the buying journey, showing them why they should choose your brand over another. 

• Needs recognition 
• Information search 
• Evaluation of alternatives
• Purchase decision
• Post-purchase evaluation 

If consumers have a positive experience with your brand, you may build loyalty, encouraging them to shop with you again. 

Underrated marketing tactics you need to use

At Complete Dubai, we work closely with our clients to determine the most effective ways to reach their ideal customers.

Use infographics 

It’s no secret that consumers are busy. You’ll know from your own experience that we need to be able to digest information quickly. What’s more, if you’re using social media, you need to be able to stop the scroll with interesting and engaging content. 

Infographics are a great way to achieve this. They enable businesses to share information in a concise and engaging manner. When creating infographics, you need to ensure that you don’t use too much text or too many images. Use icons to highlight key information, enabling your audience to quickly scan the graphic for the most important details. 

Use videos 

Short-form videos have become extremely popular on social media and on websites. On websites, they can often be used for video testimonials; this is something we are encouraging our clients to do for their own websites. Having video testimonials helps to build trust with other potential clients. 

On our own social media, we often provide marketing tips in the form of short videos. These can help businesses position themselves as experts. It doesn’t all have to be too serious either; you can use these short videos to share behind-the-scenes content or even some team-building activities. 

Be personable & share your values 

Sharing your brand’s personality is becoming increasingly important on social media. Whether you’re sharing some team-building activities or letting people know about your charity support, these can be really helpful. 

Many consumers prefer to work with a brand that prioritises its employees and the broader community. If they see that your brand offers the service they require and cares for its team, they may choose you over your competitor.

SMS messaging is also more favourable as it offers a more personable approach. We have introduced the ability for our clients to contact us via WhatsApp on our website. WhatsApp is the most popular communication platform in the UAE. This system is powered by our sister company, Complete Leads. Since adding this to our website, we have received more enquiries as clients can contact us at any time, rather than just during our opening hours. 

Utilise SEO for impactful strategies

SEO stands for search engine optimisation, and it’s so important if you want to get your brand out there in front of the right people. SEO is a long-term strategy that requires many techniques to be carried out both on-site and off-site. 

Our team provides expert SEO services to improve both on-page and off-page performance.

We recently supported a client who operates in the insolvency industry in achieving a 1388% increase in return on investment through SEO.

Measure your performance 

One of the most important things to do is to measure your performance online. Many social media platforms have advanced metrics, allowing you to see which posts perform better and even what the best time of day is to get the most engagement. 

All of our SEO and PPC clients receive a monthly analytical data report, which shows them exactly how their campaigns are performing. We often organise meetings with our clients so that we can run through the reports, helping them to understand them in detail, without having to work out any technical jargon. 

Having a better understanding of your metrics allows you to make data-driven decisions for your marketing efforts. 

Tips for British businesses operating in the UAE

• Consider using bilingual content to increase reach on social media and other platforms 
• Utilise SMS messaging, as many consumers prefer this method of communication
• Take the time to understand public holidays and what they mean in the UAE
• Create content that is culturally relevant 
• Stay ahead of regulations regarding advertising and promotional material in the UAE 
• Carefully consider your audience and create personas 

Why should I use digital marketing?

There are so many reasons why you should use digital marketing. Here are just some of the most important benefits. 

• Stand out in a crowded market
• Cost-effective 
• Builds your brand identity and brand awareness
• can help you attract and retain clients 
• Helps you position yourself as an expert

Digital marketing can be time-consuming, but that’s where we can help. We build cost-effective, strategic partnerships to boost conversion rates and achieve higher engagement for your business.

Ready to discuss your marketing strategy? Contact our friendly team today for more information.

Author: Tom Smith, Founder of Complete Online & Complete Dubai