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A transformative shift in UAE organisations

Employee wellbeing is becoming an increasing priority for businesses in the UAE, with organisations recognising its vital role in productivity, retention, and overall resilience. Our latest survey reveals that 88% of UAE organisations plan to increase their wellbeing budgets in the coming year, with one in five intending to raise their investment by more than 15%. This shift highlights a stronger commitment to supporting healthier and more engaged workplaces.

Return on Wellbeing Investment (ROWI)

This shift reflects a growing awareness among senior leaders of the tangible benefits that come from prioritising employee health. Supporting mental, physical, and emotional wellbeing not only enhances job satisfaction but also delivers measurable results. Nearly 94% of senior leaders reported improvements in productivity and reduced turnover rates, underscoring the vital role of wellbeing in business performance.

Employees value wellbeing more than ever

Employees are equally recognising the value of these initiatives. 60% report that wellbeing initiatives have significantly improved their work-life balance, and over 90% say it is becoming a deciding factor when considering new job opportunities. Flexibility and comprehensive support remain priorities, with 85% of employees seeking adaptable working arrangements, 88% advocating for wider health screenings, and 89% prioritising expanded insurance benefits. 

Addressing the challenges

Despite these encouraging results, challenges persist. Budget limitations and low participation rates remain key obstacles for organisations. To overcome these challenges, it is crucial to align wellbeing initiatives with broader business strategies while ensuring programmes are accessible and relevant to employees’ needs.

Bupa Global’s commitment to holistic wellbeing

At Bupa Global, in partnership with Sukoon Insurance, we are addressing these evolving demands through international health insurance plans tailored for the UAE. Our innovative platforms, such as Blua, provide convenient access to virtual doctor consultations and digital health programmes, combining local expertise with global healthcare solutions. These initiatives reflect our commitment to delivering high-quality, flexible care to support holistic employee wellbeing.

Future of employee wellbeing

Our survey on Return on Wellbeing Investment (ROWI) in the UAE is a clear indicator that prioritising employee health is not only beneficial for individuals but also a strategic move for businesses. When companies invest in holistic wellbeing initiatives, they experience tangible health returns, both in terms of reduced employee absenteeism and improved engagement and performance. Wellbeing programmes are no longer a luxury but a necessary investment to foster a healthier, more resilient workforce, ultimately driving business success.

Employee wellbeing has become a key driver of organisational success, enhancing productivity, improving retention, and strengthening business resilience. As organisations continue to invest in their workforce’s health and happiness, they position themselves for long-term success in an evolving and competitive market. 

About the Survey: 

The Return on Wellbeing Investment in the UAE Survey was conducted by Bupa Global through an online survey by YouGov. It took place from 21st to 28th August, 2024, and reached a total of 408 full-time employees, encompassing a wide range of age groups, industries, and backgrounds. 

Follow this link to learn more about the survey.