Event Details

When every business has access to the same AI and digital tools, where will your true competitive advantage come from? 

In today's business environments shaped by exponential technologies, geopolitical uncertainty and rapidly changing customer expectations, innovation has become a critical organisational capability. Yet the challenge is no longer simply adopting new technologies or launching isolated innovation initiatives. The real competitive advantage lies in the ability to continuously transform technological possibilities into new products, services, processes and business models and to do so at scale.

This masterclass presented by our Annual Strategic Partner, The University of Manchester - Dubai. It reveals the organisational foundations required for successful digital transformation, focusing on three critical dimensions: workforce, capabilities and culture.

Participants will examine how companies can prepare people to work alongside AI and digital technologies, build the capabilities needed for continuous learning and experimentation and create a culture that supports collaboration, adaptability and innovation. The session will provide a practical executive perspective on how leaders can move from digital initiatives to an organisation-wide capacity for sustained transformation and value creation.

What You Will Learn:

• How to build the foundations for innovation at scale
• How to prepare your workforce to work alongside AI and emerging technologies
• How to develop capabilities for continuous learning and experimentation
• How to foster a culture of collaboration, adaptability and innovation
• How to turn digital initiatives into sustainable business value

Who Should Attend

• Business leaders and senior executives
• Innovation, strategy and digital transformation professionals
• HR and people leaders
• Managers leading technology adoption and organisational change

About the speaker:

Professor Oswaldo Lorenzo is CEO of Unikemia and a visiting professor at Manchester Business School and Deusto Business School, with extensive experience in entrepreneurship, innovation, and digital transformation. A former full-time professor and academic director at IE Business School, he has taught and consulted across Europe and Latin America. He is the recipient of the Education 2.0 Outstanding Leadership Award (2022) for his contributions to education and learning. Professor Oswaldo Lorenzo earned his PhD from the University of Warwick in the UK and completed his research programme at The University of Texas at Austin in the United States.

Registration includes breakfast
Dress: Business
Free valet parking

This is a pre-pay event and your place will not be confirmed until payment is received. If your company is a BCCD member and you are not a named member, please register by emailing [email protected] to benefit from the member rate, named members should register online as usual. Cancellations will be accepted until 11.59am on Friday 11th September, after which “no show fees” will apply.

Photos and/or videos will be taken on the day and may be shared on social media. By attending this event you are granting the BCCD your implicit consent to use all photographs from the event.

Having trouble registering? Feel free to email [email protected]

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